I'm Jasu, a product builder
I am a bridge between technology, design, business, and processes. I thrive on turning complex ideas into simple, impactful experiences and building communities.
Last Experience
Nov 2022 – Actually
Product & Operations - Sportsvisio
Providing AI stats and content for sports - [Click here]
- Delivered AI game stats by processing uploaded games, generating not only advanced stats but also automated highlights video, game-level insights and performance data comparisons into a mobile app (player-centric) and a web app (coach-focused).
- Designed user flows, notification logic, and background video processing to enable seamless uploads of 1-hour game videos [more than one at same time] with AWS cloud services.
- Implemented a time-logic link system to onboard users to hidden teams and players (for privacy compliance in specific sports leagues).
- We allowed users to generate links in the web app, transition to the mobile app, and automatically associate new permissions to the user in the database.
- Created dynamic AR effects and performance-based posters to gamify player achievements and encourage social media sharing, boosting adoption of the new app.
- With the team, we grew user base by +2,000 in 2 months giving +6,000 customers in the last year with 39% retention, this is a payed service with a highend b2c app.
- Designed user flows to adapt to major backend structural changes, enabling global league comparisons while updating the internal operating system and external apps. This ensured a seamless user experience, turning the changes into an opportunity to enhance functionality.
- Established scalable software and operations processes with agile methodologies, metrics, release plans, and building a full customer center to enhance efficiency and ensure timely releases.
Jun 2022 – Feb 2023
Product Coordinator - Bankless DAO: DeFI Bcard
First Card for DAOS in Web 3 - [Click here]
- Built the revenue system, feature mapping, and partnership strategy that supports over 60,000 community members, successfully closed deals with 6 global DAOs and their communities.
Developed two lead-generating products:
- Taxman: A wallet tax calculator. Recognized for its impact with a Retro PGF-3 award for public product excellence.
- Vault: A password management solution tailored for decentralized teams (60,000+ members)
Designed the BCard revenue model to harness interchange fees (1-2%) from card transactions:
- Partnered with Transcard to secure a share of interchange fees based on monthly transaction volume, benefiting all BCard users and their communities through increased rewards.
- Enabled DAOs to collectively unlock higher revenue rates by pooling transaction volumes, creating a sustainable model for funding community projects.
Jul 2021 – Oct 2022
Product manager & Consultant - Launchy
Leading and building products - [Click here]
- Leading design, development, and business teams, for international projects (SaaS, PaaS, Web3) from ideation to execution. Managed diagnostics, planning, measurement, and follow-up across all phases, ensuring alignment among stakeholders.
- Business Product strategy for Picnic: An AI computer vision Startup that delivered thousands of images with data accurate content for sports in live.
Delivered projects with international and social impact, including:
- Decarbonization Protocol through Blockchain: Defined the value proposition and designed interfaces for multiple MVPs aimed at promoting sustainable practices through blockchain technology.
- Virtual Meeting Systems for Clusters in Spain:
Led as a pilot project for the European Union, delivering a platform tailored for cross-border collaboration and innovation.
Side Project: I lead a LATAM tech women community
Key Achievements:
- Empowered over 4,000 women with advanced tech skills.
- Awarded 20+ scholarships to support women in tech.
- Organized 25+ events in 2023, including impactful sessions in rural towns.
- Coordinated activities in 12+ countries, with a strong emphasis on reaching women in underserved areas.
Some Milestones
Product of the Year Finalist
This year, we expanded the app by adding volleyball alongside basketball. We developed an entirely new scoring logic and tailored stats specific to volleyball, creating a dedicated experience within the app. This involved implementing a sports-type logic, unique content maps, and features for each sport, diversifying the platform.
Product of the Year Finalist
We transformed basketball analytics and content creation with a product that delivers comprehensive stats, auto-generated highlights, and performance insights. By streamlining usability and enabling players to share achievements effortlessly, we enhanced engagement for both players and coaches, redefining their experience with the sport.
Public Good Recognition
We simplified tax calculations by analyzing wallet activity. This free tool enables users to legally declare their Web3 earnings effortlessly, promoting accessibility and compliance.
My Main skills
I deliver products with execution plans using agile methodologies such as Scrum and Kanban. To handle planning, execution, and analysis, I rely on the following tech stack:
Product
Figma
Qase [QA]
Miro
In Vision
Zeplin
Adobe XD
Management
Jira
Notion
Confluence
Asana
Aha!
Github
Hubspot
G Analytics
Hotjar
Firebase
The Graph
